We've been out to South Africa recently shooting a short film about The Homeless World Cup for Nike's Social Responsibility department.
The HWC is an ingenious idea dreamt up by a lovely chap called Mel Young. His idea, to use a football tournament as a vehicle to influence a change in homeless people's fortunes is genius. Teamwork, friendship, fitness training and competition have been proven to affect a positive change in 77% of
players lives. So LOVE were priviliged to get the opportunity to work on something so worthwhile.
We asked a photographer friend of ours Klaus Thymann if he was interested in shooting the film for 'charity'. Klaus normally works for mega bucks on top of skyscrapers with supermodels, so we were really pleased when he said 'yes, or course.' He's a good lad as is his tall, glamorous producer Nicolai.
So now we've got a really cool film that tells the story of Zuko, a member of the South African team. Zuko has never met his father and his mother tragically abandoned both him and his sister when he was only eleven. He's had hard times sleeping rough on the streets, getting sick and being wrongfully arrested, however he's now enjoying life thanks to the Arc, a local orphanage who put him forward for the tournament.
His involvement in The Homeless World Cup was a big deal for Zuko, he saved a penalty in his teams opening match which saw him mobbed by local supporters and team mates alike. He's made a whole new set of mates, met local football heroes The Kaiser Chiefs, got a load of Nike clobber and back at the orphanage, the younger kids think he's a superstar. Bingo.
Check out the Homeless World Cup and get behind what's a really beautiful idea. If you want to go to the next one, it's in Denmark.
We'll share the film with you all soon.
Posted By Dave Palmer