Want To Start An Agency?

Once upon a time four guys from Manchester went out for a beer. By the time they’d ordered the first round, they’d agreed to start their own agency.  By the second drink LOVE was born.  5 years on, LOVE is going gangbusters so we’re going to do something else as well.  We’re going to back a new agency start-up which will sit alongside LOVE in our happy house in the Northern Quarter of Manchester (possibly with a satellite office in London.)  So we’re looking for the dream team to back.  And what’s the new agency going to be about?  Well, unsurprisingly, loads of our creative work nowadays involves greater and greater amounts of digital, interactive, web, viral, microsite, blog, online, flash, e-commerce etc.  At the same time, we’re starting to open up new opportunities in the area of digital content generation, production and distribution (often working with celebrities looking to take their content online).  And finally, we’ve noticed that clients are not being given the strategic advice they need when it comes to their online activity.  So the new agency will have all of the spirit of LOVE, but it will aim to build its reputation in the areas we’ve just described.  It hasn’t got a name yet (that’s up to us all to decide), but we know we can launch something exciting and new with the help of some brilliant talent. So if you’re out there somewhere, you truly believe you have what it takes and you share the same dream as we did to build something fresh, new and different on your own two feet, why don’t you get in touch?  Starting an agency is the best thing you’ll ever do and we can’t wait to help you. Email j.rigby@lovecreative.com or a.sim@lovecreative.com, give us a call on 0161 907 3150 or write to us at LOVE, 3rd Floor, 65 High Street, Manchester, M4 1FS.

Comments

[Simon]

WELL DONE BOYZ!
Finally embracing Web.2.0!!!

http://www.youtube.com/watch?v=rSlzNwm7D0A

I did it years ago!

Bless.

X

[Gavin Heaton]

Love the idea but the commute would kill me!

[Northern Planner]

Hello LOVE. I don't know enough about digital, but best of luck. I do know a fair bit about tea and I love the Yorkshire tea ads (it was you wasn't it?). Really nice thoughts.
Thanks for the link, I'm reciprocating right now.

[Rob Mortimer]

Were I not about to move into a house id stick my arm in the air like I was trying to get the attention of a distracted teacher.

Actually...sod that *waves*

Apart from a slight worry about splitting digital/web/interactive away from other creative I think its a very positive and interesting step.

[RT]

I'll come from over from the States and run with it. My current agency is pretty traditional and I've been toying with jumping ship. I would love the opportunity to create something from the ground up in the way of new media, new marketing and new planning. Give me a shout.

RT Herwig

[RT]

I'll even (if need be) run the new shop from Philadelphia and help take LOVE international.

[RT]

Key Characteristics of RT Herwig
Comms Planner / Associate Creative Director / Art Director / Filmmaker / Writer / Web 2.0 Geek

Why I should start this new company:

I have a curiosity about what makes people act and think the way they do; I am capable of real insights into motivation; I am someone who understands that what people say is not necessarily what they believe or do; I am someone who is detailed enough to examine a problem from different perspectives without losing sight of the big picture; I am a heavy duty lateral thinker; I view research as a means to an end; I am not technique-oriented; I have a pragmatic approach to problem solving.

I have the ability to conceptualize and think strategically; I have the ability to clearly identify problems (finding the nub); I am capable of taking a commercial/ad and making a reasonable judgment and/or guess on its intended effects (role of advertising, target consumer, desired responses); I am highly intuitive about people, brands and advertising; I am able to relate to and portray a target consumer without immediately stating cold demographics; I have an understanding of advertising as only one tool in the marketing mix, I know its potential uses and its limitations; I have an ability to see alternate strategic routes for a given problem/brand.

I am able to use and understand numbers and symbols; I am able to visualize the meaning and story of numbers and generate hypotheses and draw conclusions; I am an eclectic user of all kinds of information (both old and new), with a desire to draw on all sources rather than just the most recent and easily available; I am someone who accepts nothing at face value, I challenge assumptions until the whole picture makes sense to me.

I am creative communication orientated 24/7; I am passionate about the subject, I’ve always been interested in advertising; and above all, I’m someone who enjoys talking about advertising, new media and new marketing. I have a great personality! I am able to see the funny side of it all; I like to be a participant, not an observer; but I want my involvement to be genuine, not forced; I am able to deal with pressure and unpredictable circumstances, I am informal, I like a loosely structured work environment, and can take the criticism when dished out; I am not territorial nor defensive nor paranoid. Ok maybe I’m a little defensive and paranoid. But that’s ok. Who isn’t?

I have been involved with decisions about brands; I have an understanding of brands and their brand values; I have direct experience in the creation, development and production of commercial communications; I have client contact experience; I am able to present points of view and findings to an audience; I am a team catalyst; lead via persuasion; facilitate rather than command; I am comfortable working with a broad range of people; I am able to train, motivate appraise and bring on other people, not to simply delegate.

[RT]

plus I am a filmmaker/director. You can find my indie film SAINT CHRISTOPHER on NetFlix.