Is it just us, or has there been a dramatic decline in the overall quality of Christmas greetings this year? An intense piece of internal research monitoring all Xmas messages/cards received by LOVE has generated the following dramatic results;
46% - "we've donated the cost of sending cards to charity, so here's a really cheap and boring Merry Christmas message by email"
40% - "here's our pretty basic "off the shelf" digital Xmas card (cos we're in the digital age don't you know) with a pretty crap looking bit of snow animation and some irritating music overlaid that is impossible to switch off"
9% - really nicely produced pieces of digital work, either a santa game (e.g glue london) or a beautiful/thoughtful piece of film.
4% - your good old Xmas card with lots of scribbled signatures inside because the sender has only set aside 5 minutes to sign 900 cards.
1% - painstakingly produced 'concept mailers' - like the entertaining Balti Nights piece we've received from W+K London.
The annual 'send out a Christmas message to clients/colleagues' can be a bit of a ball-ache if it is seen as a painful necessity rather than an opportunity to make people smile, but it's Christmas and we think that everyone should put a bit more effort in - especially those who use the charity excuse cos they've left it too late to do something memorable.
Whilst we're on the subject, we think everyone should send out more tasty edible stuff. We're running perilously short of chocolates and we've only been saved by the immense generosity of the lovely Yorkshire Tea who have just sent us a massive box of cakes.
Anyone received anything else of note - either because it is really great or really rubbish?
Posted by Jonathan Rigby