Let's be honest. It's a bit of a struggle getting going this week. So we were delighted by the fresh approach to pitching provided by a potential new client. Basically the client has gone through our website and blog in detail to get a feel for our approach and our personality. She then called us up and had a long conversation with us about whether we'd be interested in the project. Finally she asked us to send her a few pieces of our work that she thought were appropriate and she's going to pitch us internally against 2 other agencies to the rest of her team. No wasteful and expensive weeks of pitching for the 3 agencies. No drawn out decision making process for the shortlist. Just a client who knows what she wants and is using information that is already out there to make an informed decision with minimum fuss. Let's hope other clients catch on.
Posted by Jonathan Rigby
Brilliant, lets hope the rest of the company is like that. Could be the basis for great work!
Posted by: Rob Mortimer | January 04, 2007 at 02:21 PM
That's fantastic. Wonder if it's the first example of blogs + work winning a pitch?
Posted by: Will | January 06, 2007 at 09:52 PM
I've heard that the W+K blog is a really good New Biz tool for them. Creds presentations, agency websites and agency videos don't get close to blogs when it comes to seeing what an agency is really like. I'm amazed that more agencies don't have them - but then, most agencies can't even keep their websites up to date, so a blog might be just too hard.
Posted by: Jonathan | January 07, 2007 at 12:06 PM
Don't you just like those good pitches? Straight to the point but very detailed, you get what you want and more without wasting time. It's not an easy thing to do, usually it takes weeks of preparation for people to come up with good ones, and it's not very often that you find one and get blown away by it.
Posted by: Castle Rock real estate | January 23, 2012 at 12:14 AM