When we started working with Yorkshire Tea, we picked up on a brilliant little initiative that they'd been quietly undertaking for years. Tucked inside the box is a little token, and every time you clip it and send it to Harrogate (the home of YT), they donate a tree to be planted with Oxfam. Neat.
We produced this little website for them where tree donaters can see a virtual version of their tree and keep count of the number of trees donated since the start of the campaign.
It's great to see that nearly 30,000 trees have been donated in the few weeks since the campaign broke and the site was launched.
This is in addition to the 3 million trees that Yorkshire Tea have donated since 1990.