It was the Aerial Awards in London on Tuesday, run by the RAB (with a mission to 'encourage radio advertising to be proud of' - their words, not ours) and hosted by geek chic Simon Amstell. (At this point I should admit that despite being a fan of Never Mind the Buzzcocks, I’d got it into my head that Simon Amstell was that chap off Hi De Hi. I had no clue why they’d asked him.)
…and Simon Cadell. Easily confused.
Amstell’s opening words were “Before we start I’d just like to say that I really, really, really love radio advertising.” Everyone laughed. Not hard belly laughs, more nervous titters. Radio’s an easy target.
Anyway, our MSIM script was nominated in the Leisure and Services category, alongside a spot for Autotrader and one for Monster.co.uk. Autotrader won. Fair dos, it was a good script, and we felt kind of proud to have made it through to the final three – in fact, we were the only non-London agency to be nominated. (That old chestnut again*...) We’ll just have to try harder for next year. You can hear all the commercials here.
One of the problems I noticed with the awards was how difficult it is to get people to listen to 2-3 minutes of radio every time a category came up. Even our normallly unflappable host started to get a bit twitchy about the noise. It’s just impossible to do, so it wasn’t until the next day that I got to listen properly to the ads on the CD that came with a goody bag. Also tucked in was £15 worth of iTunes vouchers. Which was nice.
The rest of the night was a bit of a blur, and the general excitement proved all too much for some, so Phil was safely tucked up in bed by 1030. His excuse in the morning was that “it’s drinking lager – it just does that to me.” No Phil, it does that to everyone…
Note 1 - Big thank you to all involved in organising the event.
Note 2 - If anyone knows where the phrase “That old chestnut” comes from, I’d be mildly interested to know. Probably about 6 out of 10 on the interestedness scale.
Note 3 - having just looked up Simon Cadell on wikipedia, I notice that he died in 1996. With all due respect, this is probably why they asked Simon Amstell.